FMCG brand site + no-code CMS · 2026
Wasro
A value-tier home-care brand needed a real digital presence — and an owner who could run it without ever calling a developer.
The problem
Wasro manufactures detergent powders, dishwash bars and clothwash bars in Assam and sells through 121+ retail stores across Northeast India — but had no website customers or distributors could point to.
Prices, offers and featured products change constantly in FMCG. Any site that required a developer for every update would be stale within a month.
Bulk enquiries from shops, hostels, hotels and NGOs were arriving informally, with nothing capturing or routing them.
What we built
A fully server-rendered Next.js 16 brand site with the entire catalogue — 14 SKUs across four categories, each with per-pack pricing and free-gift badges.
A no-code admin CMS backed by Upstash Redis: eight editable sections (offers, pricing, hero copy, featured products, headlines, why-us, FAQs, reviews). Saves go live instantly through Redis and revalidation — no redeploy, no developer.
A distributor locator covering 121+ stores, filterable by state, with one-tap call and WhatsApp on every entry.
A validated bulk-order pipeline that emails enquiries straight to the brand inbox.
Inside the build
No-code admin CMS
Eight sections the owner edits directly; changes appear on the live site immediately.
Store locator
121+ distributors, filter by state, call or WhatsApp in one tap.
Stain guide
An Indian-household stain-removal guide, each entry marked up with HowTo structured data.
Reviews as swipe cards
Admin-managed testimonials in a draggable deck, feeding AggregateRating schema.
SEO-complete
JSON-LD for Organization, LocalBusiness, Product, FAQ and Breadcrumb, plus a dynamic sitemap with image entries.
Hardened by default
DPDP-compliant cookie consent and a full security-header set (CSP, HSTS, X-Frame-Options).
The result
The brand owner updates prices, offers, hero copy and reviews himself — zero developer involvement, no deploy step.
Every distributor is reachable from the site in one tap, turning the store list into a working sales channel.
Bulk enquiries now arrive structured and validated in the brand inbox instead of scattered across chats.
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